BPL the Mumbai based operator being managed by the Essar Group has just undergone a makeover; by breaking out of its blue and red “live wirefree” shell and adapting a multi-colored look to the brand. The new look aims at attracting the youth and adds new life to the brand. The new brand campaign named Get in the Loop having a fresh feel to it seems to be working quite well. But the success totally depends on how many of these targeted guys and gals actually opt for the service and get into the loop.Now to add some more gyaan, we did something we are good at. What else, give our two cents on their website.
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