Tele Gyaan

Shyam Telelink sets a new benchmark

yogen — Thu, 20 Nov 2008 16:28:35 +0000

Shyam Telelink is making themselves count as a formidable competitor. They had launched their CDMA service sometime back in the Rajasthan circle under the alliance with Sistema by launching its telecom brand “Rainbow” in the state.

Within 42 days of its launch, Shyam Telelink has created history in the Indian Telecom sector by registering 100,000 subscribers since inception. The brand Rainbow spans over 12,000 villages and 600 cities in Rajasthan.

Looks like this company has come all charged and prepared to face out competition and create space for itself in this highly congested market. According to the CEO of Shyam Telelink Mr. Vsevolod Rozanov, their company is well prepared and placed to launch services in other circles as per schedule.

Shyam Telecom gets Pan-India license, commercial services within a few months

Idea launches HTC Touch Pro and the Touch Viva

yogen — Wed, 19 Nov 2008 16:00:11 +0000

Idea Cellular has collaborated with Taiwan’s premium handset manufacturer HTC Corp to offer two touch phone models in India, namely the HTC Touch Pro and the Touch Viva.

HTC Touch Pro targeted at business class introduces QWERTY keyboard layout that makes typing-intensive tasks like composing email or working on Microsoft Office documents quick and easy. It also features a 2.8-inch display, TouchFLO 3D and built-in TV-Out functionality. HTC Touch Viva on the other hand is an upgrade over the original Touch with GPS and Windows Mobile 6.1 OS.

HTC Touch Pro is priced at Rs. 34,900 whereas Touch Viva will sell at Rs. 16,490 at all Idea stores across the country.

Airtel strikes the right chord…again

Rohan Kamath — Tue, 18 Nov 2008 16:07:34 +0000

Airtel has done it again with their new commercial. With the right elements, this ad touches each and every Indian. It brings out the core values and somehow manages to put across its message to the consumers. The core elements: The family, the village setting and the attachment between the father and son beats any other ad in its clan.

Though the idea may not be to sell, it surely adds to the brand value. We think that the Indian touch along with its great selection of actors is what makes the ad stand out. Bharti’s move to have ads based on the same platform seem to have worked, but they tend to evaporate too soon, unlike other ads in the category.

However, in terms of adding equity, and getting the rural consumer interested, this ad definitely does the job for Airtel. And with millions of them enrolling themselves to the telecom revolution, this might just touch the right chord at the right time.

GSM subscriber base touches 242 million in October

yogen — Thu, 13 Nov 2008 15:48:33 +0000

While all other industry sectors are facing the effects of the global financial turmoil, India’s telecom sector is green as ever. The total GSM mobile users at the end of October was at around 242 million with October alone having a record subscriber addition of 8 million. It broke the previous best of 7.7 million that was witnessed in September. The Cellular Operators Association of India (COAI) has anticipated that the GSM base would cross the 250 million mark by December.

The biggest gainer as usual was Bharti Airtel with 2.7 million new subscribers taking its total user base to past 80 million. Vodafone Essar added more than 2 million new users and accounted a total of 56 million subscribers. State owned BSNL managed to get 6.7 lakh new users, taking its total count to 39.8 million.

Where’s the quality service??

Rohan Kamath — Wed, 12 Nov 2008 15:21:09 +0000

It’s definitely not a pleasant feeling to be disturbed by a call from a telemarketer trying to sell stuff that you don’t need. But the feeling is even worse when the person on the other side of the call is quite informal and uses the worst tone possible to sell stuff to you. In my case, if i am in the middle of something, i wouldn’t entertain even a person with the best etiquette.

Clearly evident by the experience (Vodafone) was the shift in the focus of Telcos - from quality service to purely selling stuff. It also highlighted the fact that the representatives aren’t well trained to handle calls and their core objective being to fulfill periodic sales targets. Slowly and steadily consumers are losing trust and loyalty, thanks to such useless service support.

Though the market is becoming extremely competitive, quality services would always help provide an edge over competition, though not in the short-term but in the long-term. We sincerely hope Telcos do not turn a blind eye to their constantly deteriorating service.

Operators will share revenue with Govt. for 3G airwaves

Kunal Gangar — Tue, 11 Nov 2008 14:30:43 +0000

With the date for the 3G bids set, it’s time to get some clarity on the revenue aspect. Apart from spending big money to bid for the 3G spectrum, Indian telcos will have to shell out more if they secure the spectrum.

DoT has made it clear that a certain percentage will be charged to operators using 3G airwaves. They have also added that a current player in the market will have share 1% percent more as compared to 3% for the newest entrants.

However, this move has not been conceived well by most of the existing telcos. A two percent discount for old telcos comes because they already share around 2-6% of their revenues for offering 2G services and with an extra percent means now they’ll have to share anything in between 3-7%. Companies want an incremental share of revenues for using 3G services because 3G would be used by a niche crowd and a direct percent sharing means more money to the government even if the operator hasn’t used much of the 3G airwaves.

Source: ET

MTNL My Group Plan for Trump users

Rohan Kamath — Sat, 08 Nov 2008 09:12:49 +0000

Group Plans are becoming popular among service providers. With all major operators having one in their offering basket, it was high time MTNL joined the league. The step, though late, would be welcomed well by users,

Here are the details of the plan, which is named My Group Plan:

Monthly charges: Rs.30
Registering a number in the group: Rs.10
Calling and SMS within the group: 10paise
Only Dolphin and Trump numbers allowed
A maximum limit of 10 members allowed

You could get your clan registered and enjoy calling at the lowest rates possible by calling 1503/9869012345 (Toll Free) The plan, though a good one, does not live upto the other plans introduced by the operator.

Indians enjoy high exposure to mobile ads

Rohan Kamath — Sat, 08 Nov 2008 09:05:38 +0000

With companies shifting focus from mainstream media to cut costs, the next best alternative available to them is the mobile. Mobile marketing, through SMS and other mediums, is witnessing a healthy growth. This has led to mobile users being bombarded with a plethora of ads and other content.

In the process, the Indian user has become one of the most exposed user to mobile ads. Though it can be considered as an achievement on one hand by mobile marketing companies, who are making the best of it, it’s not the best time for the Indian mobile user. After all who wants to be bombarded with ads when you are least interested in them.

Going deeper, we see the rise of the free SMS and other similar platforms offered to brands, as one of the reasons for this outcome. Another contributor is the economic slowdown, which has caused brands to divert a part of their ad budget to cheaper alternatives. Looking forward, we see the exposure increasing with improvement in the content and the way it is delivered to the user. A good example of which is the Airtel SMS2.0 platform.

3G spectrum to be allocated by January end

yogen — Fri, 07 Nov 2008 06:28:21 +0000

There has been a lot of things happening within the telecom department regarding the 3G technology. A few weeks back a rumor revealed that the Department of Telecommunication (DoT) has pushed the 3G auction by two weeks to January 15. Then some days later, we heard about the telecom ministry playing hardball by keeping the auction as per previous schedule.

Now in a recent twist, Telecom secretary Siddhartha Behura announced in a press conference that they would be conducting the 3G auction sometime in the second week of January and would be allocating spectrum by the end of month. He also said that come what may, there would be no delay in the plan to complete the auction by mid-January.

Let us hope the government sticks to their word this time because more delay could mean delay in the cash reserves for the government.

Tata Indicom rolls out services in Assam

yogen — Thu, 06 Nov 2008 06:56:54 +0000

Tata Teleservices Limited extended its telecom service in the Assam circle by introducing a range of products. It includes prepaid and postpaid mobile services, Photon a high-speed internet access, fixed wireless telephony under the brand name Walky Talky and many other value-added services.

To introduce its brand to the Assamese locals, Tata Indicom is offering the North East Corridor Starter Pack for Rs. 199/- wherein subscribers in this region can make long distance calls across Assam for 50 paise per min.

Tata Indicom’s products and services will be available at exclusive Tata Indicom showrooms and several other retail stores across the state. As a part of their first phase, they have already installed over 134 cell sites in 31 different towns.

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