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Airtel to Offer SMS 2.0

January 3, 2008 By yogen 3 Comments

Airtel, along with Affle, has launched SMS 2.0, regarded as the world’s first upgrade to SMS. Affle being the inventor of this technology is a leading mobile media company that currently operates out of India in Singapore, Thailand, UK, and USA. Airtel claims to be the first telecom service provider in the country to offer this innovative service to its 55 million customers.

SMS 2.0 is unique because it combines messaging, content display and contextual advertising into one application that serves as the default SMS application on the customers mobile handset.

SMS 2.0 enables an interactive platform on mobile phones that would allow Airtel users to discover relevant content services with enhanced messaging features. SMS 2.0’s enhanced options include additional features like composing and sending messages with a variety of text, background colors, and emoticons.


The content displayed along with the messaging function includes user-relevant content such as news, jokes, movie updates, Cricket, Astrology, etc — all integrated into the messaging experience.

SMS 2.0 is available as a ‘free upgrade’ to the regular SMS application; Airtel subscribers can download SMS 2.0 by sending “SMS2” to 543210. There are no charges for downloading this application or for content delivery during the use of this application. SMS 2.0 is expected to be a breakthrough technology and would certainly replace the conventional way of messaging.

Filed Under: Airtel

Reader Interactions

Comments

  1. SANJAY BAFNA says

    January 3, 2008 at 2:57 pm

    IN MUMBAI AND DELHI MTNL ALREADY PROVIDE THIS SERVICE IN THE NAME OF COLOUR SMS SERVICE.
    SO ITS NOT NEW,

  2. Tarun says

    January 12, 2008 at 8:27 pm

    Nice app got some simple prob like when a new text comes there is a lag of 3 to 7 sec 4 the msg to opn in sms app but nice …still it can be improved.. Let c ..

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  1. Tele Gyaan - Airtel updates SMS 2.0 application with integrated Search says:
    September 22, 2008 at 12:10 pm

    […] SMS 2.0 application has been accepted widely which enables the users to send colourful messages, view ads, read news on […]

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