BPL Mobile is striving hard to stay in the race and keep up to the tag of having the most satisfied customers in Mumbai. The operator is on a spree of innovating new ideas. In a month or so the Mumbai based operator has offered stuff like the Mobile Tracker, Mini Validity, TV in the Loop backed up by the best possible website.
It’s new offering is the BPL Loaded Offer. The offer, which is made for people buying a new cellphone and a connection, provides benefits upto 2 years to them. This includes a validity of two years, monthly free calls to other BPL numbers upto Rs. 175 and free local SMS amounting to Rs. 75. The call and SMS benefits are offered only for a year. This is the end of the good stuff as the call rates to other networks are priced at Rs. 2.25 and just in case you utilize your calling benefit to BPL users, the rest of the calls will cost you a rupee for a minute.
As for the STD charge, it is priced at Rs. 2.49 and ISD is being provided at normal rates. Though the benefit of a 2 year validity would seem to be used as a USP here, it doesn’t work that well. We accept that getting Rs. 250 as benefits is good, but if one sees the other side BPL is recovering costs by having calls to othe networks at exorbitant rates.
The Final Call
BPL sums it up as :
HANDSET + 2 YRS VALIDITY + Free Benefits Every month worth Rs 250/- for 12 months
We sum it up as:
HANDSET + 2 YRS VALIDITY + Free Benefits Every month worth Rs 250/- for 12 months, which is NOT so great.
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