Tata Teleservices claims to be the fastest growing telecom service provider in India. You would be doubtful about this statement, but it’s completely true. Tata Indicom is all set to give the biggies in the industry a run for their share of the cake. The most recent blow is the result of the market study made by market research agency Synovate. It marks Tata in numero uno position in terms of Brand Recall, Awareness and Reach.
The operator has managed to top the charts in all three categories by scoring 90, 94 and 85 points respectively and moving a step ahead of its rival Airtel. Airtel has managed to stand second. And just in case you were thinking that the study is of the telecom sector, we would like to tell you’ll that the study has covered all brands. This makes Tata Indicom the most thought of Brand in the country even defeating brands like Pepsi, Lays, etc. Now just think what led to this result.
The ingredient to the success would be the nature and the basic thought behind the ads by Tata. The ads have managed to reach the ground level of the customers and identify general problems faced by them. The examples would be Network problems, low balance et al. Now an ordinary man would face such problems in his daily life and thus relativity to the ad is very crucial to the success of the campaign. Also the ad shows that you and your work are precious and thus you can lose out on opportunities due to such problems. Thus for hassle free life, What comes to your mind is “Switch to Tata Indicom”. We think that’s great thinking and the brand deserves the success.