Indian telecom service providers are making their mark not only in the Indian market but also in the global market. Today, Sunil Mittal-owned Bharti Airtel became the first Indian telecom company to join the world’s top ten telecom operators, with its customer base crossing the 50-million mark in mobile, broadband and wireline services.
Bharti Airtel has been adding over two million subscribers every month and had 46.8 million subscribers by the end of August, 2007. Bharti’s next target is to reach the 100 million mark by 2010 and most of the subscribers in the next 50 million would come from rural areas.
At the same time, today Tata Indicom announced that its subscriber base has crossed the 20-million mark. This is remarkable achievement for the group as other telecom operators have taken over 10 years to reach the 20-million subscriber mark.
The question arises that these achievements by our Indian Telecom service providers is the result of the growing Indian market or the fierce marketing carried on by them?