We have already read, heard and seen much about Hutch becoming Vodafone. The whole rebranding exercise was one of the biggest in India considering the amount which was put into the whole effort. The cost sums up to a whopping Rs. 200 Crore which was used in all sorts of communication activities to make people aware that Hutch is now Vodafone.
The company needs to be saluted for a great feat it achieved a day prior to the launch. If you ever noticed, the ads were aired the previous night and simultaneously at the same time all Hutch banners, signages at the dealers, small shops were being replaced by the new Red ones. This was not a small thing as the operator had to change about three and a half crore signages all across the country and replace them with new ones, so that when you get out of your house the next morning you no longer see even a trace of the name Hutch anywhere. It successfully managed to rebrand and revamp its 370 Hutch shops and a few lakh dealerships.
Considering the massive cost involved, such efficiency would be expected and the operator was successful in the feat.