MTNL is on a marketing spree, with ads of this public operator being seen wherever your eyes move. Yes it’s true, MTNL has managed to cover all possible media and is aggressively trying to publicise the new offers being launched by them.
Just happened to tune into a radio station and what do we hear? Those who are calling at Re.1 are crying over their call charges and the voice over artist is enjoying tension free calls at 90Paise. This is definitely the English version of the ad, which is trying to compete with the other operators call charges being reduced to Re.1. The operators we are talking about are Airtel and Vodafone.
This is definitely a strong move my MTNL and is urging other private players to get into a war of the cheapest, which mostly will follow in the coming months. We guess the sleeping tiger has now awakened and is hungry, that’s for sure.