With IPL fever gripping the nation, Mumbai operator BPL tried and seized the opportunity. With BPL supporting the Mumbai Indians, it is trying to sway all users to support the team too. This is done by providing users with free SMS and talktime minutes each time Mumbai Indians hit a six, four or take a wicket. Here is how it works out:

Subscribe by: SMS ‘mum’ to 50505

Each six hit = 6 free local SMS

Each four hit = 4 minutes of local BPL2BPL

Mumbai team wins = the above offer gets doubled

Subscribe before the match starts

We say: With the performance of the Mumbai Indians not being upto the mark, the investment could be worthless, but since it’s about the 20-20 users can definitely gather some benefits, thanks to the runs scored. If not double benefits, the users can settle for something. Great idea anyways…