Nokia has been expanding from its handset manufacturing niche to a new media agency for advertising on mobile phone applications and websites. In other words, the network will offer advertising on the mobile internet and innovative ad units within mobile applications. For this initiative, Nokia has roped in a deal with Airtel to show ads in India. This means we can see ads showing up on Airtel’s Live page or even be promoted to download free Nokia apps like Mosh, Widsets and so on.
The success rate totally depends on the number of mobile internet users but Nokia is optimistic of getting a high clickthrough rate (CTR) of 10%.