• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar

Tele Gyaan

  • Home

Indians enjoy high exposure to mobile ads

November 8, 2008 By Rohan Kamath Leave a Comment

With companies shifting focus from mainstream media to cut costs, the next best alternative available to them is the mobile. Mobile marketing, through SMS and other mediums, is witnessing a healthy growth. This has led to mobile users being bombarded with a plethora of ads and other content.

In the process, the Indian user has become one of the most exposed user to mobile ads. Though it can be considered as an achievement on one hand by mobile marketing companies, who are making the best of it, it’s not the best time for the Indian mobile user. After all who wants to be bombarded with ads when you are least interested in them.

Going deeper, we see the rise of the free SMS and other similar platforms offered to brands, as one of the reasons for this outcome. Another contributor is the economic slowdown, which has caused brands to divert a part of their ad budget to cheaper alternatives. Looking forward, we see the exposure increasing with improvement in the content and the way it is delivered to the user. A good example of which is the Airtel SMS2.0 platform.

Filed Under: Telecom Tagged With: 2.0, Airtel, Marketing, mobile, SMS

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

  • Email
  • Facebook
  • RSS
  • Twitter

Recent Posts

  • Airtel launches 4G service in Ludhiana
  • Airtel resumes 3G services in 8 circles
  • Airtel launches 4G Mobile Service in Chandigarh, Mohali and Panchkula
  • Reliance Communications offers nationwide 3G roaming
  • MTNL Mumbai Lowers Free Data In Special 3G Data Packs

Copyright © 2023 Tele Gyaan