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BPL Mobile will now be known as Loop Mobile

March 17, 2009 By Kunal Gangar 2 Comments

looplogos

 

Remember ‘Get in the Loop’ campaign initiated by BPL Mobile way back in 2007? Well, it was just a first step towards a progressive migration because from today midnight, BPL Mobile will be known as Loop Mobile. The transition is the result of BPL Mobile’s rapid growth and also the deployment of NGIP (Next Generation Internet Protocol) and EDGE technologies.


We Say: We respect BPL Mobile because of being the oldest network standing in Mumbai but we hope it improves its service along with the rebranding. Yea, we know BPL Mobile attained good rankings in TRAI’s QoS standards but there’s a lot to be done.

What do you think? Will change in the name change the customer perception (or even fortunes) for them?

Here’s an ad which you might see more often from tomorrow.

Click for a bigger version
Click for a bigger version

 

Filed Under: BPL Mobile, Loop Mobile Tagged With: BPL Mobile, branding, Loop Mobile, Marketing

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Comments

  1. Attah says

    March 17, 2009 at 9:17 pm

    No significant improvement in network till date…
    Call drops,voice breaks,congestions,etc..are still prevelant for most customers…
    Instead of hurrying up with the brand change for attracting new customers they should have worked on their network first!!!

  2. Harshad says

    April 7, 2009 at 3:28 pm

    Totally agree @ attah

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