Remember ‘Get in the Loop’ campaign initiated by BPL Mobile way back in 2007? Well, it was just a first step towards a progressive migration because from today midnight, BPL Mobile will be known as Loop Mobile. The transition is the result of BPL Mobile’s rapid growth and also the deployment of NGIP (Next Generation Internet Protocol) and EDGE technologies.
We Say: We respect BPL Mobile because of being the oldest network standing in Mumbai but we hope it improves its service along with the rebranding. Yea, we know BPL Mobile attained good rankings in TRAI’s QoS standards but there’s a lot to be done.
What do you think? Will change in the name change the customer perception (or even fortunes) for them?
Here’s an ad which you might see more often from tomorrow.