IDEA Cellular launched its services in Mumbai around a year back and within a year it has been able to grow gradually and steadily in this highly competitive metro city. The current base of IDEA Mumbai subscribers stands at more than a million.

To further attract customers and as a special Diwali and Christmas offer, IDEA has launched a special tariff voucher priced at Rs 47 which will enable IDEA subscribers to make local calls at 40 paise per minute for the entire year. The voucher will also reduce the STD and SMS rates bringing it down to 50 paise on any mobile or landline network.

However, this special tariff does come with one condition, which is; everyday, the first minute/SMS will attract the regular tariff and subsequently users can enjoy the special reduced rates. Looks like IDEA Cellular is hitting back on RCom which today came up with a special tariff plan of 50 paise per minute which is without any voucher or conditions.