Blyk’s been in the news recently because it plans to enter India. Their announcement of entering the Indian telecom scene is not surprising but its way of functioning is intriguing, which is different than the regular cellular operators. Its works as an MVNO (currently in UK and Netherlands) and offers free talktime and other freebies for viewing ads on the phone. Now one would expect the same MVNO model to be followed here but this is what they said when we contacted them.
Blyk will not work as an MVNO, but as Blyk Media, partnering with mobile operators in all countries where we have presence or will expand to.
We further asked if Blyk will devise some other means for users to earn credits but was returned with “no further details”. They are neither confirming nor denying anything which makes us to do nothing but wait for them to let loose some new details.