Sarcastic advertisements are mostly seen for cola drinks. But now its not restricted to colas as Reliance brings sarcasm to the telecom sector. Check out the game known as Baatman which is on Reliance ADAG’s Zapak gaming website. The game is a remake of classic Bomberman and is obviously created to market Reliance Mobile which touts itself as the best mobile network in the country. If self-boasting is not enough, they also take a dig at its competitors called as Podafone (evil) and Hairtell (useless). So if you haven’t figured it out yet, they are referring to Vodafone and Airtel.
Ok. So I love sarcasm but an indirect (shall I say direct?) reference with a weird name can leave a bad taste in the mouths of the competitors. How about RealAnts? My apologies for such a bad name! 😉
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