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MTNL taking “Panga” in its Radio Ad

February 5, 2008 By Rohan Kamath 1 Comment

MTNL is on a marketing spree, with ads of this public operator being seen wherever your eyes move. Yes it’s true, MTNL has managed to cover all possible media and is aggressively trying to publicise the new offers being launched by them.

Just happened to tune into a radio station and what do we hear? Those who are calling at Re.1 are crying over their call charges and the voice over artist is enjoying tension free calls at 90Paise. This is definitely the English version of the ad, which is trying to compete with the other operators call charges being reduced to Re.1. The operators we are talking about are Airtel and Vodafone.

This is definitely a strong move my MTNL and is urging other private players to get into a war of the cheapest, which mostly will follow in the coming months. We guess the sleeping tiger has now awakened and is hungry, that’s for sure.

Filed Under: Marketing

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Comments

  1. sanjaybafna says

    February 6, 2008 at 11:14 am

    MTNL Mumbai started work to improve its GSM Network for better coverage across Mumbai.In Mumbai MTNL is adding 7,50,000 New switching capacity for Dolphin and Trump mobile network to existing 17 lakh subscriber base of Mumbai;and Commissioning/Installing All new more then 350 New Base Transmission Stations(Mobile singnal tower-BTS) for better GSM network of Dolphin and Trump.
    Its started On 04 Feb.2008 when One all New BTS(Mobile signal Tower) is installed/commissioned in
    Panvel-Navi Mumbai area at Shree Shraddha Near central Excise,Panvel.
    Its totaly very nice news for all Dolphin/Trump customer thatMumbai’s only one “Total Telcome” service provider MTNL is on the track for rapid growth following completion of major network expansion.
    Its good news for all Dolphin and Trump subscriber that technology up-gradation activity and Network expansion carried out by the company.

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