“I Miss you so much, It hurts….” Yes, we are talking about the new Airtel Voice SMS commercial that you must have come across on TV. What the ad tries to do, is rope in people to use the Voice SMS service on offer, as a substitute to the normal SMS. The USP would definitely be the ‘jazbaat’ or the ‘feeling’ that is added to an SMS, which you could not do with a normal SMS.
Though the idea has been put across fairly well, the service could find very less takers. SMS is generally used for short and precise communication and if I wanted the recipient to hear my voice, I would rather call. Anyways, if you’re still interested in using the service, add a star (*) before dialing a number and record your SMS. Each Voice SMS is charged at 75 paise.