BPL the Mumbai based operator being managed by the Essar Group has just undergone a makeover; by breaking out of its blue and red “live wirefree” shell and adapting a multi-colored look to the brand. The new look aims at attracting the youth and adds new life to the brand. The new brand campaign named Get in the Loop having a fresh feel to it seems to be working quite well. But the success totally depends on how many of these targeted guys and gals actually opt for the service and get into the loop.Now to add some more gyaan, we did something we are good at. What else, give our two cents on their website.

The homepage makes it clear that the new look is just for the youth as most of the space is being utilized by youth sitting in the LOOP. And to try and sync the colorfulness of the brand, you can change the color of the site as per your liking. It offers 9 colors and the same are used by its service centers. So whenever you see two different BPL outlets having different colors, don’t get confused, it’s a part of their colorful strategy. To add to this the site consists of 9 divisions, which open in the respective colors and thus you don’t find yourself seeing the same background over and over again.BPL has its plans on one side of the page and customer help on the other, which makes it a balance when it comes to browsing experience. Overall the accessibility and the usability are good and the look of the website doesn’t bore the hell out of you. So just in case you don’t manage to find your stuff on the website, the site would keep your frustration levels low.