The Hutch is now Vodafone campaign was successfully launched last night, with the ad being aired at the best possible time. Yes I am talking about the exciting match between India and South Africa. The company used the match to it’s advantage and the ads were rolled out. Thus we would like to welcome the Red and White Giant to India and wish it luck.
As for the ad, Vodafone has managed to have continuity in the campaign by having the Hutch dog and the animated couple in its ads. This helps customers relate to Hutch and the transition in the ad does the rest. The transition of the brand is depicted in the best manner by showing the Hutch dog, moving out of his old Pink kennel and moving to his new Red Kennel, followed by text which reads “Change is Good”.
The ad campaign has managed to capture attention and thus convey the message across to the masses. The ad is being aired extensively to bring better effectiveness and awareness. And yea, so from now on all the Hutch news will be posted in a new category known as Vodafone.
Watch one more ad after the break.