Airtel’s hearing us! Few weeks ago Airtel had launched Jaya He prepaid scheme. The scheme gave attractive call rates but the biggest downfall of this were that the call rates of Jaya He were only given to new subscribers and also the cost of buying a Jaya He SIM card did not include any talk time nor validity.
Realising the blunder they had made initially, Airtel is now providing the call rates of Jaya He pack to all the existing users who recharge their account with Rs. 610 denomination. The recharge carries a talk time of Rs. 350 and a validity of 30 days. For the new users who buy a new Jaya He SIM will get Rs. 400 worht of talk time which will be valid for 30 days.
Airtel’s Jaya He provided excellent call rates but as mentioned earlier, the unwilling conditions put by Airtel were a deterrent. It is a type of recovery attempt made by Airtel and we think that these incentives will help them a bit to gain customers but not that much.