Airtel has been sending up a SMS to its pre-paid customers about the announcement of SMS Bonanza. Before I really explain the Bonanza let me give you the basic details. It says that the user will be able to send local SMSes at 75 paise with a rental of Rs. 2/day which will be deducted from the available balance. As with any other SMS scheme, the Blackout dates are applicable to this one also. There is a one-time activation fee of Rs. 11 which will be deducted after you send ASMS11 to 52211.
So let’s unveil the real bonanza. You must be knowing about the SMS packs which Airtel offers in denominations of Rs. 11, Rs. 48 and Rs. 102. I generally refill my SMS pack with Rs.48 which gives me 150 SMS/month but let us assume that this time I go for the SMS Bonanza.
If you do the math excluding the cost of sending SMSes, it has already exceeded my expensive for me. Now including all the charges of rental, message charges (and one-time activation fee), my monthly expenditure comes to Rs. 183.5 (Rs. 2 X 30 days + Rs.11 + Rs. 0.75 X 150). Now that’s f****** expensive!
No doubt, Airtel will find takers for this scheme as 75 paise/SMS is lucrative compared to Rs. 1.50/message but if you calculate the actual cost of one message sent in this scheme, then it comes to Rs. 1.15/SMS.
It is advantageous to those who have loads of unused prepaid balance in their account. But I would recommend to save that balance for any other thing instead of donating it to your beloved operator.
You disappointed me Airtel!