We all know about Virgin Mobile’s image, which has been moulded and shaped to appeal to Indian youth. With the brands ads catching up with the people, the lingo being used is also being shaped to suit the target audience.
Putting it in simple words, the operator has launched its ‘Laughter Zone’ that users can call and listen to jokes and scenes from movies, and has called it 4play. We all know what that means in the literal sense, and thus works out for the operator too. The site shouts out “Have lots of Masti and 4Play” which gets the dirty minds working and clicking.
We guess the new ways to market are clicking with the youth and are here to stay. We hope to see many more making their way out of Virgin’s hat.