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Archives for April 2008

4Play of a different sort

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We all know about Virgin Mobile’s image, which has been moulded and shaped to appeal to Indian youth. With the brands ads catching up with the people, the lingo being used is also being shaped to suit the target audience.

Putting it in simple words, the operator has launched its ‘Laughter Zone’ that users can call and listen to jokes and scenes from movies, and has called it 4play. We all know what that means in the literal sense, and thus works out for the operator too. The site shouts out “Have lots of Masti and 4Play” which gets the dirty minds working and clicking.

We guess the new ways to market are clicking with the youth and are here to stay. We hope to see many more making their way out of Virgin’s hat.

BPL’s 20-20 tactics

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BPL

With IPL fever gripping the nation, Mumbai operator BPL tried and seized the opportunity. With BPL supporting the Mumbai Indians, it is trying to sway all users to support the team too. This is done by providing users with free SMS and talktime minutes each time Mumbai Indians hit a six, four or take a wicket. Here is how it works out:

Subscribe by: SMS ‘mum’ to 50505

Each six hit = 6 free local SMS

Each four hit = 4 minutes of local BPL2BPL

Mumbai team wins = the above offer gets doubled

Subscribe before the match starts [Read more…] about BPL’s 20-20 tactics

A new Price War – This time it’s Airtel

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Bharti Airtel announced that it would go in for a decrease in Roaming charges and rates. This step is seen to start off a price war. We have seen such price tiffs between the operators. To be specific, the STD charges would be dropped down to Rs.1.5 and the roaming charges would go down by 43%.

The immediate effect of the step would be announcements from competing operators. Since the market works on such rules, one can predict the effects that would follow. Seems that Reliance is all ready with a brand new strategy to combat this step taken by Airtel.

Tata Teleservices in three new circles

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North East, Assam and Jammu & Kashmir will get another mobile operator in their telecom circles in the form of Tata Indicom. The government has allocated additional CDMA spectrum to Tata Teleservices for these three circles.

These three circles are presently being ruled by operators like Reliance, BSNL, Airtel and Aircel having a combined subscriber base of about 7 million mobile users. Now-a-days metros and urban cities are getting saturated that is why operators like Tata Indicom are moving towards C circle states to keep up the pace of their growth.

For Tata Teleservices, this additional spectrum will enable it to expand its presence in all the 22 Circles across the country making it a pan India operator. At present, Bharti Airtel and Reliance are the only operators with a pan India presence. Tata Teleservices will be in a position to launch services in the three Circles by the end of this year.

Week round up

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The week’s been dry with starting from a special corporate plan from Vodafone. The plan is pretty enticing if you have most calls on Vodafone. Next up is the April Fools prank which many of the readers thought it was true.

If existing players were not enough, Videocon has made their intentions clear that they are serious about this new venture. And finally there’s some ray of hope for 3G services coming soon as Airtel successfully tests it.

Airtel successfully tests 3G technology

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Airtel Logo

 

For all those users who have been longing to use 3G services in India won’t have to wait much now. That’s what we expect! Airtel has announced that they have successfully tested 3G services in India and will be ready to roll out services as soon as DoT releases the allocated spectrum.

The 3G applications were tested with trial indoor spectrum given to them in the cities like Delhi, Mumbai and Bangalore. 3G services bring faster internet speed and an option to have wireless broadband.

Source

Videocon all set for GSM operations

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Talks of new entrants in the telecom industry were making rounds till date, but this one has made it through. It is Videocon Industries that has confirmed its entry into the GSM market. The latest update makes the earlier report of CDMA operations futile. Anyways, here are the highlights of the plan.

  • Plans to roll out services in May 2008
  • Plans to invest Rs. 6,000 crores for the project
  • Aiming at 4 crore users in 5 years
  • Advantage of starting off services in all 23 circles of India
  • Subsidiary of Videocon named Datacom Solutions would be the managing entity

[Read more…] about Videocon all set for GSM operations

We have been taken over by… No one

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So smart people hit the bullseye but for those who are still recuperating from our hostile takeover, let me tell you that WE ARE STILL SINGLE and free as a bird. It was an April Fools prank. We value our freedom very much and will continue to provide you’ll unbiased reviews, news and much more related to the Indian Telecom industry. So stay tuned!

We have been taken over by…

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It gives me immense pleasure as well as an emotional feeling to announce that Tele Gyaan has been taken over Virgin Mobile. No need to read it twice, its true. I cannot disclose the exact amount but its enough for the three of us who have been toiling hard to make Tele Gyaan what it is now. So what can you expect from this take over?

Well, I know this doesn’t go very well to many of them out there but we’ll just be publishing articles about Virgin Mobile. That’s why we were paid for, isn’t it? The good news is our editorial staff will still be intact but we’ll show you’ll the true Virgin power. That’s it for now.