Post acquisition of Spice, Idea Cellular was eyeing new addition of subscribers to the tune of 44 lakhs. However, the revised number of subscribers can be around 34 lakhs as Spice Communications lost around a million customers within the two months. This clean up activity which Spice says was conformed to the reporting standards adopted by Idea Cellular and was carried out to wipe out those customers who have not generated any revenues for the past six months. Such large number of inactive customers will surely make a company ail but analysts claim that with the backing and expertise of Idea, Spice will soon be a profitable venture within the next year.

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