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Virgin Mobile slashed STD, local call rates

October 16, 2008 By yogen 1 Comment

Taking the GSM competition head-on, Tata Teleservices brand franchise Virgin Mobile, reduced its STD and local call rates to 50p/min. The catch here is that this call rate can only be enjoyed after a user is done with his/her initial three minutes of local and STD calls which would cost Rs 1.50/min and Re 1/min respectively.

Virgin Mobile, which is a youth centric telecom service, has made an excellent move by slashing the STD charges. According to a recent industry research, STD calls comprises of around 25% of the total bill amount of an urban young subscriber. So this offer will definitely meet the behavioral needs of youth customers by providing a value proposition on long distance calling.

Filed Under: Virgin Mobile Tagged With: STD, Virgin Mobile

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  1. Tele Gyaan - RCom rolls out some more Jaadu says:
    October 17, 2008 at 10:01 am

    […] saw Tata Teleservices franchise Virgin Mobile revising its local and STD calling rates this week. Now its time for RCom to do so. RCom on Wednesday added a new recharge pack to their […]

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