MTS has already launched its services in 6 circles and to commemorate its launch in Delhi, MTS is doing something unusual. MTS will provide unrestricted access to all commuters on Oct 9, Friday on the Delhi-Noida DND Flyway and Delhi-Gurgaon Expressway. Both the expressways won’t charge any toll fees between 9:00- 11:00am and 5:00-8.00p.m.
Mr. Vsevolod Rozanov, President and CEO, Sistema Shyam TeleServices Ltd. said,
It is for the first time that the DND flyover and the Gurgaon Toll Plaza will be opened to general public for free and unhindered access. We at MTS believe in speed and unhindered access, and this is key to our voice and data services. We want people of the national capital region of India to experience our philosophy as a telecom service provider. MTS though its network promises a never before voice quality and high speed data services which will set new benchmarks in the industry.
MTS will also launch its services in 4 other circles by the end of this year.
We Say: Its definitely the first time we’ve seen a telecom operator doing like this and if we go by marketing’s perspective, it hits the nail on the head. Let’s hope they abide by their claim.