Earlier this year, IDEA Cellular had released its plans to launch its GSM service in 5 new circles which included West Bengal, Kolkata, North East, Assam and J&K. Well, a few days back we saw IDEA making a quite entry in Kolkata, now they have even successfully launched their services in the J&K circle.
The bad news is that, IDEA Cellular won’t be available in the whole of J&K circle. To initiate their operations, IDEA Cellular’s network will only be available in Jammu City, Bari Brahmana, Bishnah, Katra, Udhampur and Jammu-Katra Highway regions. Other major towns in J&K like Srinagar, Lakhanpur, Badgam, Anantnag, Mattan, Kulgam, Pulwama, Shopian, Ganderbal, Patan and Sumbal will be covered gradually.
Announcing the launch of operations, Mr. Ambrish Jain, Director – Operations, IDEA Cellular said,
“IDEA’s innovative and customized products and services, and superior network have enabled us to become the fastest growing mobile operator in the country. Our network and offerings in J&K have been designed keeping in mind the mobile communication needs of the people of this state. IDEA subscribers in the state will experience superior connectivity, whisper clear audio quality and zero call congestion on our network. IDEA will aim to drive penetration in the market enabling larger number of people in the state to gain access to mobile telephony services”.
IDEA starter kit:
IDEA Cellular is currently is not offering any postpaid plans in the J&K circle, but we expect the plans to roll out soon. Their offering is presently limited to only one prepaid plan which offers all Local calls and SMSes at just 40 paise\min or SMS and STD calls and SMSes on any network at just 60 paise\min or SMS. The SIM is priced at Rs. 49 and comes with an airtime of Rs 5 and a validity of 3 months.