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Tata Indicom’s retention strategy

October 5, 2007 By Rohan Kamath Leave a Comment

Tata Indicom has set its mind to give a tough fight to its competitors by giving users benefits they never even thought of. This new promotion by Tata which provides existing Tata users who have completed 6 months of usage to upgrade to a better cellphones. These cellphones are priced at a discount and are backed by free talking minutes. Thus Tata is providing double benefits to its users, which is a tempting one. Here are some of them:

Handset Models Special Offer Price Free Local Calling Minutes Distribution Of Free Minutes
Indicom Rhythm 900 300 50 mins x 6 months
Huawai 2285 1,080 300
Haier T 1100c 1,620 300
Motorola Cartefena (W210) 2,849 600 100 mins x 6 months
Huawai c5300 3,150 600
Pantech 715 3,599 600
Samsung Explore 4,950 600
Moto Razr V3c 7,199 3600 300 mins x 12 months
Samsung Flo 7,199 3600
Nokia 6275i 9,999 3600
Samsung Duo 10,799 3600
Motorola Moto Q(25 cities) 19,999 3600

If you are thinking, why doesn’t your service provider offer you such schemes, you must think of what Kajol says: “Switch to Tata Indicom”…….. It is also one of the reasons why the operator is topping branding charts and also the fastest growing telecom operator in the fastest growing telecom market in the world.

Filed Under: Tata Indicom

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