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Indians enjoy high exposure to mobile ads

November 8, 2008 By Rohan Kamath Leave a Comment

With companies shifting focus from mainstream media to cut costs, the next best alternative available to them is the mobile. Mobile marketing, through SMS and other mediums, is witnessing a healthy growth. This has led to mobile users being bombarded with a plethora of ads and other content.

In the process, the Indian user has become one of the most exposed user to mobile ads. Though it can be considered as an achievement on one hand by mobile marketing companies, who are making the best of it, it’s not the best time for the Indian mobile user. After all who wants to be bombarded with ads when you are least interested in them.

Going deeper, we see the rise of the free SMS and other similar platforms offered to brands, as one of the reasons for this outcome. Another contributor is the economic slowdown, which has caused brands to divert a part of their ad budget to cheaper alternatives. Looking forward, we see the exposure increasing with improvement in the content and the way it is delivered to the user. A good example of which is the Airtel SMS2.0 platform.

Filed Under: Telecom Tagged With: 2.0, Airtel, Marketing, mobile, SMS

Vodafone and Airtel to bring iPhone 2.0 in India

June 11, 2008 By Kunal Gangar 5 Comments

iPhone 3G

 

All you guys waiting for the iPhone to make an official entry will not have to wait much. Vodafone and Airtel have announced that they will be selling the new iPhone 3G in the Indian market. Both the operators are keeping mum on the pricing and availability of the phone but if our source is right, it will be out by September or October. You say the price? Expect it to be around Rs. 25000 mark (Locked of course).

One question I may ask to these operators is that will the users be getting some sort of data connection bundle with the phone?

PS: Gray market rules if you want to pick up an unlocked first generation iPhone.

What’s your take on the topic? Share your Gyaan on TeleGyaan Forums.

Filed Under: Telecom Tagged With: 2.0, 3g, Airtel, apple, iphone, Vodafone

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