The Aditya Birla group-promoted Idea Cellular officially launched its mobile services in Mumbai, though they haven’t started attracting subscribers yet.
Idea Mumbai initially plans to set up 60 exclusive showrooms and a round-the-clock call center. It also plans to enter the data card and the local phone booth segment, popularly known as PCO.
Once, they are set up with the initial infrastructure, they’ll open up their services for Mumbaikars. And can we expect new tariff wars again?